SPICE up your Presentation Skills!!
Monday, July 19th 2010 @ 1:25 PM
How do you take an older brand a lot of people associate with Grandpa (aka Old Spice) and turn it into an all-out pop culture sensation? ......
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Simple. Just find an incredibly attractive guy who can rattle off clever dialogue with witty, over-the-top, shirtless swagger.
The "Smell Like a Man, Man" campaign, which Portland-based advertising agency Wieden+Kennedy created for Old Spice, has become a breakout hit, commanding millions of YouTube views, massive online buzz and awards fuss, including an Emmy nomination. The campaign's star -- the handsome Isaiah Mustafa -- has appeared on everything from "The Oprah Winfrey Show" to the "Today" show, and has signed a talent development deal with NBC, which could lead to him starring in one of the network's series.
Take a look at the video
